Validity, Reliability, Predictors, Moderation: The UTAUT Model Revisited

Abstract

Based on the Unified Theory of Acceptance and Use of Technology, this study investigated if performance expectancy (PE), effort expectancy (EE), and social influence (SI) were predictors of students’ behavioral intentions (BI) to adopt M-learning in Saudi Arabian higher education. In addition, the potential moderating effect of gender in the model was also considered and tested. A total of 848 students from King Khalid University, Saudi Arabia participated in the study. As supported by previous findings from the literature, the results from the current research indicated that all three of the aforementioned factors were statistically significant, positive determinants of behavioral intention to use M-learning. Furthermore, it was found that gender moderated the relationship between PE and BI and SI and BI, but not the relationship between EE and BI. The model’s internal score structure was determined to be robust.